Tax and restructure

Market value evidence for start-up tax restructures

Interposing a holding company, moving IP between related entities or converting an early structure can each trigger a tax event. We value the shares or asset the restructure moves, at the relevant date.

  • Market value evidence usually supports these events, whether or not a roll-over is expected
  • Which roll-over applies stays with your accountant or tax agent
  • Signed by a suitably qualified business valuer at Valuation Group

From $1,995 + GST

Delivery: agreed before commencement. Delivery time starts once payment and all required information have been received.

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Tax or restructure

Simple or Standard, set by your cap table

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  • Signed report plus the company’s DCF modelBoth start-up tiers include the model
  • Fixed, published feesScope and fee agreed before we start
  • Clear reasoning, cited sourcesSourced to the ATO and legislation

What we value, and on what basis

  1. A tax or restructure event
  2. Market value in its ordinary meaning for a tax event
  3. Each asset that moves when a sole trader or trust converts (for example goodwill, IP, plant)
  4. The method or methods the evidence supports
  5. The signed valuation and the company’s DCF model
Basis of value and unit of value
Basis of value
Market value in its ordinary meaning for a tax event, established independently of any rollover, subdivision or concession that may apply 1
Unit of value
Each asset that moves when a sole trader or trust converts (for example goodwill, IP, plant); the equity in the trading company on a holding company interposition, and each class or each member's parcel where more than one class exists; or a specific asset such as IP, depending on what the restructure actually moves
Short answer

Interposing a holding company ahead of a raise, moving IP between related entities, and converting an early trust or sole-trader structure into a company can each trigger a tax event in a start-up group. In our view, market value evidence usually supports these events, whether or not a roll-over is expected to make the transaction tax-neutral. We value the shares or asset the restructure moves, at the relevant date, for the company, its board or its advisers. We do not decide which roll-over or concession applies, or whether one is available: that call belongs to your accountant or tax agent, working from the market value we establish.

Last updated 28 September 2026

01Start here

What counts as a tax restructure event in a start-up group?

This page covers changes to the group's own structure. A founder's personal shares moving into their own holding company or trust is a different question: see founder and shareholder share transfers. Where the trigger is an ESS grant, see employee share scheme valuations.

Events this service covers

  • Interposing a new holding company above the trading entity, commonly ahead of a raise or to tidy the group before due diligence
  • Assigning IP from a founder, an earlier entity, or an overseas entity into the company that will hold it going forward
  • Moving an asset or a business line between two related companies in the group
  • Converting a sole-trader or trust structure into a company as the business scales
  • Any other reorganisation of the group's own structure that may trigger a tax event, rather than a transfer between people

02Basis of value

What basis of value and unit of value apply?

For a tax event, the basis is market value in its ordinary meaning: what a hypothetical willing but not anxious buyer and seller would agree, at arm's length, at the valuation date, using only information known or reasonably foreseeable then 1. That differs from fair value under accounting standards (AASB 2, AASB 13) 1, which we offer, scoped and quoted separately.

The detail and sources

The unit of value changes with the transaction. Interposing a holding company ahead of a raise (see below) values the equity in the existing trading company, and where the cap table carries more than one class, preference shares, an option pool, or unconverted SAFEs or convertible notes, the value of each class or each member's parcel, not an equal per-share split. Moving IP values that asset on its own. Converting a sole-trader or trust structure into a company values each asset that moves, for example goodwill, IP, or plant, rather than the business as a single figure. We name the unit of value before starting work. For how a method is chosen once the basis and unit are set, see our guide on how to value a startup.

03ATO expectations

What the ATO expects, and why "tax-neutral" does not mean "no valuation needed"

For tax purposes, acceptability of a market valuation usually depends on the process undertaken, rather than on who conducted it, and the onus for a defensible valuation stays with the taxpayer even where a professional valuer is engaged 1. The ATO expects a valuation to cover its purpose, scope, the asset, the information relied on, the standards governing the engagement, the valuation date, the definition of value, the method and reasons, and a cross-check where available, together with the valuer's identity, status and qualifications and a declaration of independence and conflicts 1. It flags common errors: an inappropriate method, an unsupported discount rate or multiple adjustment, information used from after the valuation date, and comparables that do not fit 1.

The detail and sources

A roll-over designed to make a restructure tax-neutral does not remove that expectation. If a roll-over is later found not to apply, the market value substitution rule can replace the capital proceeds from the event with the asset's market value 2. That rule applies where no capital proceeds are received, the proceeds cannot be valued, or the proceeds differ from market value and the parties did not deal with each other at arm's length; the proceeds are then replaced with market value worked out at the time of the event, subject to specified exceptions 2. In our view, that fallback is a good reason to have defensible market value evidence ready even where a roll-over is expected to apply.

Market value substitution rule

The rule in section 116-30 of the ITAA 1997 that replaces the capital proceeds from a CGT event with the asset's market value, worked out at the time of the event, where no proceeds were received, the proceeds cannot be valued, or the proceeds differ from market value and the parties did not deal with each other at arm's length, subject to specified exceptions 2.

04Holding company

How do we value shares when we interpose a holding company before a raise?

A common pre-raise step is inserting a new company above the existing trading entity, so investors subscribe into the new top company rather than the operating business directly. This is closely tied to a capital raise valuation, which often forces the interposition in the first place, and to the group's own start-up valuation work more generally.

The detail and sources

One roll-over that can apply lets members who together own all the shares or units in a company or unit trust dispose of all of them to a new interposed company, in exchange only for shares in that interposed company, where the further requirements in Subdivision 615-B are also satisfied 3. It does not cover a discretionary (family) trust: converting one into a structure this roll-over can apply to is a separate question for your accountant, and early start-up structures are sometimes set up as a discretionary trust. Whether this roll-over, or another mechanism, fits your group is a question for your accountant or tax agent.

Where the group has raised capital recently, that round can be relevant evidence for the swap-date value, though it prices a specific class on a specific date rather than settling the figure on its own: see our guide on what a recent capital raise does and does not tell you about value.

Either way, we value the existing trading company's equity at the swap date, and where more than one class of shares exists, each class or each member's parcel, rather than a single whole-of-company figure. In our view, where the cap table has more than one class, class-by-class value evidence at the swap date helps the board and its advisers confirm that the relative position of each class is unchanged by the interposition.

05IP transfers

How do we value IP we're moving between group entities?

IP built early by a founder, held in an earlier entity, or sitting overseas, commonly needs to move into the entity that will carry it forward, particularly once investor due diligence asks who owns what the company sells. Many of these transfers can trigger a tax event, and which rules apply, capital gains tax, the depreciating-asset rules that generally cover patents, registered designs and copyright, tax consolidation where the entities are grouped, or cross-border rules where an overseas entity is involved, is a question for your tax adviser; this page does not cover cross-border transfer pricing. Where a transfer carries no price, or the parties did not deal with each other at arm's length and the price differs from market value, the market value substitution rule can treat the transferor as having received the asset's market value 2.

The detail and sources

In our view, IP is easy to get wrong: it can be left unvalued, or folded into a residual "goodwill" figure, rather than valued on its own evidence. We value the IP, or whatever asset is moving, on its own, separately from the rest of the business, for the company, its board or its advisers.

06Roll-over

Where the small business restructure roll-over fits, and where it often does not

A further roll-over, the small business restructure roll-over, can apply to a transfer that is part of a genuine restructure of an ongoing business, where each party is a small business entity, or an affiliate of, or connected with, one, or is a member of a partnership that is one (broadly, aggregated turnover under $10 million, last checked 27 September 2026 4); the transfer does not materially change which individuals ultimately own the asset, or each individual's share of it; the asset is an active asset, or another asset type the provision covers; both parties meet the residency requirement; both choose to apply the roll-over; and neither party is an exempt entity or a complying superannuation entity 5.

The detail and sources

Judgement: a scaling, venture-backed group often sits outside this roll-over, commonly because turnover has passed the threshold, or the transaction is a step toward a future sale rather than a genuine restructure of an ongoing business. Whether it applies, including the genuine-restructure and ultimate-economic-ownership questions, is a fact-heavy call for your accountant or tax agent. Our role, where it might apply, is the market value evidence behind the ownership and asset conditions, at the relevant date, not an opinion on eligibility. For the mechanics most venture-backed start-up groups actually use, see interposing a holding company and moving IP above.

Illustrative example

Interposing a holding company, illustrated with fictional numbers

Fictional numbers. Not market evidence.

Priya and Sam hold all the shares in Fictional Orchard Pty Ltd directly, 7,000,000 and 3,000,000 ordinary shares. Ahead of a raise they interpose Fictional Orchard Holdco Pty Ltd above the trading entity, exchanging their shares for Fictional Orchard Holdco shares only.

We value the Fictional Orchard shares at the swap date. Fictional Orchard Holdco then issues 7,000,000 shares to Priya and 3,000,000 to Sam, matching their existing proportions, before investors subscribe for new Fictional Orchard Holdco shares, a separate step this valuation does not price.

Before and after interposing a holding company (illustrative)
Before and after interposing a holding company (illustrative). Illustrative, fictional numbers.Priya70.0% to 70.0%Before interposition (Fictional Orchard Pty Ltd)Before interposition(Fictional Orchard Pty Ltd)70.0%30.0%After interposition (Fictional Orchard Holdco Pty Ltd)After interposition (FictionalOrchard Holdco Pty Ltd)70.0%30.0%

Illustrative. Fictional numbers.

See the numbers
Before interposition (Fictional Orchard Pty Ltd)
HolderClassSharesShare of total
Priyaordinary7,000,00070%
Samordinary3,000,00030%
Total10,000,000100%
After interposition (Fictional Orchard Holdco Pty Ltd)
HolderClassSharesShare of total
Priyaordinary7,000,00070%
Samordinary3,000,00030%
Total10,000,000100%

Fictional numbers. Not market evidence.

07What we need

What we ask for

We ask for this after engagement, through your private matter link, never a form on this site.

The detail and sources

Documents we typically need

  • ASIC extracts and a group structure chart, showing every company involved and its incorporation date
  • Constitution and shareholders' agreement for each entity, including any valuation, transfer, pre-emption, drag and tag clauses
  • The full cap table: every share class and its terms, the option pool, and any SAFEs, convertible notes or warrants still on issue
  • The transaction documents: share transfer or exchange documents, an IP assignment deed, or board resolutions
  • Financial statements for the last two to three years and current management accounts
  • The valuation date (current or retrospective), and how many entities the group involves

Our general startup valuation readiness checklist covers the wider set of cap table, instrument and financial records a valuation typically draws on.

08Fees

What does the engagement include and what does it cost?

Each Simple or Standard start-up valuation is a valuation engagement, as described in the APES 225 guidelines we follow 6.

  • Simple start-up valuation

    A company with one share class and no SAFEs, convertible notes or ESS.

    $1,995 + GST

    Delivery: agreed before commencement. Delivery time starts once payment and all required information have been received.

    • The signed valuation
    • The company’s DCF model
    Request a valuation

    Nothing starts until you accept it.

  • Standard start-up valuation

    ESS work, SAFEs or convertible notes, several share classes, or option-pool modelling.

    $3,495 + GST

    Delivery: agreed before commencement. Delivery time starts once payment and all required information have been received.

    • The signed valuation
    • The company’s DCF model
    Request a valuation

    Nothing starts until you accept it.

  • Dispute or court expert report

    A start-up matter in dispute or heading to court.

    $4,495 + GST

    Delivery: agreed before commencement. Delivery time starts once payment and all required information have been received.

    • The expert report
    • Prepared for the court process
    • A declaration of independence and conflicts
    Request a valuation

    Nothing starts until you accept it.

Add-ons

Retrospective valuation date+$495 + GST per date

Additional entity+$795 + GST per additional entity

Delivery time starts once payment and all required information have been received.

The detail and sources

Which of our Startup fee tiers applies follows the company's structure and the purpose of the valuation, not this page. A holding company interposition or IP transfer in a company with one share class and no SAFEs, convertible notes or ESS may be our Simple start-up valuation, $1,995 + GST. Where the group carries several share classes, SAFEs or notes, an option pool, or ESS, it is our Standard start-up valuation, $3,495 + GST. Both tiers include the signed valuation and the company's DCF model. A restructure matter in dispute or heading to court is the expert report, $4,495 + GST. Each additional entity adds $795 + GST, and each retrospective valuation date adds $495 + GST; a restructure almost always involves more than one entity, so most engagements carry at least one entity add-on. Delivery is agreed before commencement. Delivery time starts once payment and all required information have been received. Full details, including what each tier covers, sit on pricing.

Caution

We provide the market value evidence for the shares or assets moving. We hold no Australian Financial Services Licence. We do not give tax advice; which roll-over or concession applies, and whether one is available, is a question for your accountant or tax agent.

09FAQ

Frequently asked questions

A roll-over means no tax is payable. Can we skip the valuation?

In our view, no. If a roll-over later fails, the market value substitution rule can replace the proceeds with market value 2, and showing that ownership proportions are unchanged is hard without value evidence (Judgement). Whether you need a formal valuation for your specific restructure is a question for your accountant or tax agent.

We're interposing a holding company before our raise. What exactly do you value?

The equity in the existing trading company, at the swap date, and where there is more than one class of shares, the value of each class or each member's parcel. The new holding company's own share issue back to the existing holders is a separate step this valuation does not price.

Do you tell us whether the small business restructure roll-over or another concession applies to our group?

No. Eligibility depends on facts such as aggregated turnover and whether the transaction is a genuine restructure of an ongoing business, and that call belongs to your accountant or tax agent 5. We provide the market value evidence the call depends on.

We prepare this for the company, its board or its advisers, not as advice to any shareholder or investor on whether to transfer, accept or agree to any particular structure.

Start-Up Valuations

A start-up group is rarely one company for long. Founders interpose a holding company ahead of a raise, assign IP into the entity that will carry it forward, or convert an early trust or sole-trader structure into a company. Many of these events can trigger a tax consequence, and which rules apply, capital gains tax, the depreciating-asset rules, tax consolidation, or cross-border rules, is a question for your tax adviser. Where a valuation is needed, we value the shares or asset the restructure moves, at the relevant date, for the company, its board or its advisers. Tax Restructure Valuations is a service of Start-Up Valuations, a division of Valuation Group Pty Ltd.

Sources (6)

  1. Market valuation for tax purposes (Guide). Australian Taxation Office. Current at February 2025. Accessed 27 Sep 2026. S009 abcdef
  2. Income Tax Assessment Act 1997 (Compilation No. 254), sections 116-20 and 116-30. Federal Register of Legislation (Office of Parliamentary Counsel). Compilation start date 14 October 2024, includes Act No. 38, 2024. Accessed 27 Sep 2026. S025 abcde
  3. Income Tax Assessment Act 1997, section 615-5. Federal Register of Legislation (text via ATO Legal Database). Current text as displayed 27 Sep 2026. Accessed 27 Sep 2026. S027
  4. Income Tax Assessment Act 1997, section 328-110. Federal Register of Legislation (text via ATO Legal Database). Current text as displayed 27 Sep 2026. Accessed 27 Sep 2026. S028
  5. Income Tax Assessment Act 1997, section 328-430. Federal Register of Legislation (text via ATO Legal Database). Current text as displayed 27 Sep 2026. Accessed 27 Sep 2026. S026 ab
  6. Valuation Services (APES 225, APES GN 20, APES GN 21). Accounting Professional & Ethical Standards Board (APESB). APES 225 (2024) effective 1 Jan 2025; APES GN 20 (2025). Accessed 27 Sep 2026. S014

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